Associate Trade Marketing Manager
Company: Chervon North America
Location: Naperville
Posted on: February 15, 2021
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Job Description:
Associate Trade Marketing Manager - Naperville, IL Chervon is
one of the world's largest power tool and lawn and garden equipment
manufacturers with a rich history of innovation. Chervon's
commitment to build a better world by building better tools is
evident in the products we manufacture and our green approach to
manufacturing. We focus on hand-held portable power tools,
stationary bench tools, laser and electronic equipment and outdoor
power equipment. With world-class R&D, manufacturing, design,
marketing, sales and service teams throughout the world, we do it
all.About Our OpportunityAt Chervon, new ideas have a way of
becoming great products that change the market. We are dedicated to
giving our users the best in power tools and outdoor power
equipment. Better Tools. Better World. Bringing passion and
dedication together - there's no telling what's achievable!As the
Associate Trade Marketing Manager, you will be responsible for
supporting specific trade/dealer channels by executing marketing
programs, product launches, merchandising strategies, and channel
specific marketing initiatives to create demand and drive equity of
the FLEX brand. You must possess good interpersonal skills and be
able to work effectively with a variety of team members within the
organization. Our Associate Trade Marketing Manager must have
excellent project management skills and the ability to adapt to
rapidly shifting assignments and deadlines.Job Responsibilities: *
Channel Marketing Execution. Works closely with Retail and Dealer
Customers and Chervon's corporate sales team to develop strategies
and execute marketing campaigns and activities to grow brand
presence. These strategies and tactics must help drive new business
and grow market share for the FLEX brand.* Channel Advertising.
Supports Customer advertising and media planning in partnership
with the customer's marketing and Chervon corporate brand marketing
team. * Merchandising. Supports deployment and coordination of
external resources, including creative ideation, to optimally
expose FLEX in channel partner's retail and online environment.
Collaborates with Customers/Chervon corporate sales teams to
develop point of purchase materials needed to support the
established sales plans (i.e. endcaps, side stacks, banners, POP,
etc.).* Content Development. Provide specific content and ideation
for customer's marketing and merchandising teams including digital
and retail marketing teams.* Product Launch. Works to support the
Brand Manager in new product launch commercialization. This
includes creating content strategies to support launches including
commercialization communication, collateral, events, trade shows,
selling tools and digital communications.* Events. Supports all
Customer's Store/Show events in terms of coordination of resources
and design.* Customer Product Line Reviews & Meeting Support.
Working closely with Chervon corporate teams, compile high quality,
strategic presentations to Customers comprehensively covering brand
strategy, marketplace trends, key insights, demand creation and
general sell-in strategy.* Collaboration. Collaborates with all
marketing departments, sales management team and product management
team to ensure effective brand strategy and execution within
specific Customer channels. * B2B Marketing. Provide specific
content and ideation with sales to support distributors and
landscaper business. Job Requirements: * Bachelor's degree in
Marketing or equivalent required; MBA preferred;* 3-5 years of
relevant experience required; * Exceptional knowledge of
brand/marketing strategies, concepts and practices;* Strong project
management and performance measurement skills;* Ability to develop
strong relationships and work cross functionally;* Exceptional
written, verbal, public speaking and communication skills;* Strong
experience working with merchandising, packaging and events; *
Self-starter motivated by goals of project and challenges of rapid
roll-out;* Superb follow-through, problem-solving and
communications skills;* Ability to think strategically while
driving tactical execution;* Able to compile and analyze
performance data to develop metrics that support decision-making
for resource allocation and subsequent campaigns;* Strong computer
skills, especially Microsoft Office (Word, Excel, PowerPoint);*
Experience in the home goods industry, working with key home center
Customers a plus.About Our Working EnvironmentChervon North America
operates in a casual and fun environment. We offer a very
competitive benefits package including health, dental,
short/long-term disability, life insurance and an informal work
environment with policies that support open PTO, a very competitive
401(k) program, parental leave and transparent telecommuting.We
think Chervon is a great place to work! Be part of our new future!
Better Tools. Better World. Chervon North America is an Equal
Employment Opportunity Employer committed to hiring a diverse
workforce. We consider all applicants for employment without regard
to race, age, religion, color, marital status, national origin,
sexual orientation, disability, gender, pregnancy, military status,
order of protection status, transgender status, genetic information
or any other category protected by law.Powered by
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Keywords: Chervon North America, Naperville , Associate Trade Marketing Manager, Advertising , Naperville, Illinois
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