Digital Marketing Campaign Lead

Company: Egen Solutions
Location: Naperville
Posted on: May 12, 2022

Job Description:

As the epicenter of cutting-edge data solutions, Egen is a data engineering and cloud modernization firm helping industry-leading companies achieve digital breakthroughs and deliver the future, today. We help our client-partners grow with our relentless pursuit of excellence. -Egen is one of the fastest growing technology companies in Chicago. Listed among Inc. 5000 list for over six years and a "Great Place to Work-Certified Company" for the past four years, we are the modern data platform experts. We build cloud native solutions for fast growing companies worldwide. As a Digital Marketing Campaign Lead, you will be part of a culture which uses the power of data to inform and transform businesses. You will research and identify ways to build our brand and acquire new clients. You'll be key player in the success of our digital marketing strategy. -Key responsibilities: - Strategize, execute, and optimize a data-driven demand generation campaigns in alignment with sales and pipeline goals - Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, executing within defined platforms, and measuring/reporting results - Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels - Maintain a cutting edge understanding of best practices, features, strategies, and tactics for launching successful digital campaigns - Retain a solid understanding of other areas within marketing that contribute to success full omni-channel campaigns including SEO, social media, and ABM marketing best practices. - Identify trends and insights and optimizes spend and performance based on the insights. - Ensure marketing and sales alignment through team collaboration and proactive communication -Here's what we're looking for: - Proven working experience in launching successful paid and organic digital marketing campaigns, particularly within the IT or B2B software space - Experience with marketing automation software (HubSpot preferred) - Exceptional project management skills and attention to detail - Strong writing, editing and communication skills - Exhibit willingness and flexibility to work both independently as well as part of a diverse team within an entrepreneurial culture - A can-do attitude embracing the Egen AMAZE culture (Adaptable, Masterful, Agile, Zestful and Entrepreneurial) -Education: A Marketing, or any other business / technical field. An equivalent of the same in working experience is also acceptable for the position. -Experience: A candidate must have 3+ years in successfully launching omni-channel digital marketing campaigns. -

Keywords: Egen Solutions, Naperville , Digital Marketing Campaign Lead, Advertising , Naperville, Illinois