Digital Marketing Specialist

Company: Delta Dental Of Illinois
Location: Naperville
Posted on: September 22, 2022

Job Description:

*OVERVIEW OF POSITION: *The *Digital Marketing Specialist* is responsible for developing and implementing digital strategies to promote Delta Dental of Illinois and its enterprise of companies. The Specialist will work in concert with the Manager and Vice President, Marketing Communications and other members of the team to develop strategy and implement marketing communications initiatives, taking the lead on the management of digital marketing, including social channels, website and email marketing, to external (members, employers, dentists, brokers/consultants) stakeholders for the Delta Dental of Illinois Enterprise. The specialist will collaborate with the Marketing Communications Team on the development of content strategy and plan/calendar to deliver cohesive marketing messages to external audiences. The Specialist is responsible for planning, implementing and monitoring digital marketing campaigns and will oversee website SEO initiatives and manage all aspects of email campaigns, from email database list management to distribution.
*DUTIES & RESPONSIBILITIES: ** Work with Vice President and Manager to provide support and assistance for development and execution of annual marketing and communication plan activities including production and delivery of marketing collateral and public relations campaigns.
* Lead digital content development, producing and managing content for monthly emails to external stakeholders (several campaigns each month), website and social media platforms.
* Manage social media platforms and website, including SEO initiatives.
* Collaborate with ad agency on paid search and digital campaigns.
* Assist in the development of content strategy and calendars, ensuring cohesive marketing messaging and alignment with enterprise and Marketing Communications goals.
* Evaluate social, email and web metrics and identify latest social strategies and technologies to improve marketing results. Use learnings to assist Marketing Communications Team in development of annual plan.
* Maintain accuracy of communication and marketing materials developed for enterprise use; update as appropriate.
* Maintain consistent corporate image and ensure brand voice in all marketing communications vehicles.
* Develop and maintain strong working relationships with the Sales and Account Management department, Foundation staff, Professional Relations Team, Human Resources and other key internal audiences, as well as external vendors.
* Perform other job-related duties as needed. Work hours average 40-45 hours per week with occasional nights and weekends to meet project deadlines.
* Hybrid work policy; maintain regular and punctual attendance. *EXPERIENCE & QUALIFICATIONS: ** Bachelor's degree in marketing, journalism, advertising or related field.
* Ideal candidate has experience in digital marketing and website and social media management.
* 3+ years of relevant experience in digital marketing, content marketing or advertising with emphasis on website and social media management. * Experience writing for different digital channels, including social media, email and website.
* Highly creative with excellent analytical abilities.
* Outstanding written communication and interpersonal skills.
* Up to date on the latest trends and technologies in digital marketing.
* Exceptional organizational and time management skills with the ability to manage multiple projects simultaneously.
* Ability to think strategically with a solution-oriented mindset.
* Self-motivated individual who will continuously seek improvement opportunities.
* Knowledge of various social media platforms, web-based email platforms and content management systems.
* Working knowledge of HTML preferred.
* UX design experience a plus. Job Type: Full-time

Keywords: Delta Dental Of Illinois, Naperville , Digital Marketing Specialist, Advertising , Naperville, Illinois