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Marketing Assistant

Company: M/I Homes
Location: Naperville
Posted on: November 21, 2022

Job Description:

Job DescriptionM/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein, and guided by Irving's drive to always "treat the customer right," we've fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 16 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.Job Summary: The Marketing Assistant will be a champion for improving the quality and quantity of content supporting our communities, homes, and plans. Must work collaboratively with internal teams in multiple cities, as well as external vendors. The candidate should have experience conceptualizing, executing, and measuring large organic social campaigns. The candidate should have a solid understanding of other SEM methods (PPC, Keyword Research, Referral 3rd Party Websites, Link Building, etc.) as it relates to website content.Duties and Responsibilities:

  • Edit, upload, and audit all website & Buyer Portal content
  • Catalogue photos and other digital assets in digital asset manager
  • Coordinate the launch of new community pages
  • Submit social media campaigns
  • Request virtual tours, HDR photography, Matterport tours, video, and aerial photography
  • Participate in monitoring and research daily lead generation & website traffic
  • Analyze and audit referral sites for accuracy and performance
  • Participate in PPC, SEO, and referral site monthly calls
  • Compile and analyze data for ad hoc reporting on social campaigns & eblast metrics
  • Participate in marketing campaign brainstorming sessions
  • Basic understanding of Google Analytics and web metrics
  • Submit troubleshooting tickets
  • Strong proficiency in Excel to generate traffic and performance reports
  • Attend and help at events as necessary
  • Perform other duties as assignedRequired SkillsMinimum Education Experience:
    • 2-3 years of content creation and curation experienceSkills and Abilities:
      • Knowledge of WCM or CMS platforms
      • Must be extremely organized, detailed oriented, and self-motivated
      • Ability to prioritize and manage time
      • Excellent communication and problem-solving skills
      • Willingness to learn new technical applications
      • Experience with CRM systems
      • Sitecore knowledge or experience a plusM/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, 401(k) profit sharing plan, employee stock purchase plan, employee home purchase plan and more.We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.IND123

Keywords: M/I Homes, Naperville , Marketing Assistant, Advertising , Naperville, Illinois

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