Digital Marketing Specialist

Company: The LaSalle Group
Location: Naperville
Posted on: May 21, 2023

Job Description:

Job Description

LaSalle Network is looking to hire a Digital Marketing Specialist for a large CPG brand in Illinois. Have an interest in digital marketing and analytics, social media marketing and/or strategic communication? This position is for you!

This will be a hybrid schedule, with three days/week onsite in the Naperville, Illinois area.

Digital Marketing Specialist Responsibilities:

• Create digital marketing campaigns
• Ensure consistency in the brand messaging
• Prepare emails and newsletters to send to current customers
• Optimize the business website to increase online traffic
• Follow best practices for social media marketing on different platforms
• Track marketing metrics and analyze digital data to measure marketing success
  Digital Marketing Specialist Requirements
  • Bachelor's degree in marketing and/or similar field
  • Experience with leading and managing social media marketing campaigns
  • Knowledge of email, newsletters, push notification and display advertising campaigns
  • Ability to use SEO, SEM and marketing databases for promotional purposes
  • Understanding of landing pages optimization, user funnels and A/B testing
  • Proficiency in using website analytics tools, ad serving tools and marketing software
    
    Thank you,
    
    Natalie Saccone
    Senior Project Manager
    LaSalle Network
    
    Keywords and Related Terms: digital , social , email , web , SEO , SEM , paid search , paid media , digital marketing , marketing analytics , programmatic , social media management , marketing , email marketing , digital ads #LI-CTMKDH
    
    LaSalle Network is an Equal Opportunity Employer m/f/d/v.
    
    LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.

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