Digital Marketing Content Specialist
Company: Ultimate Autographs
Location: Bolingbrook
Posted on: April 22, 2024
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Job Description:
We are looking for a Digital Marketing Content Specialist to
join Ultimate Autographs. In this role, you'll play a vital role in
shaping our brand identity and driving customer engagement. You'll
manage the development and execution of content marketing
strategies aimed at achieving consistent branding, sales, and
profitability goals. We're seeking a creative thinker with a keen
eye for what resonates with our audience and the ability to
leverage innovative approaches to increase customer engagement. If
you're comfortable acting as an influencer and promoting our
products, activities, and promotions across various social media
channels, we want to hear from you.
If you're passionate about digital marketing and eager to make an
impact in the sports memorabilia industry, we invite you to apply
for the Digital Marketing Content Specialist position at Ultimate
Autographs. Join us in our mission to deliver authentic memorabilia
and exceptional experiences to sports fans and collectors
worldwide.
Compensation:
--- Salary range: $55,000 - $60,000
--- Annual performance-based bonus
--- Paid time off
Responsibilities:
--- Coordinating digital marketing efforts geared to attract new
customers, increase current customer engagement, promote products,
and optimize the online experience.
--- Developing new and engaging digital content on a regular basis
to be used for social media marketing and online advertising
campaigns. Candidates are not afraid to act as influencers and be
on camera, produce their own content, videos, etc.
--- Managing social media programs by creating and posting engaging
organic as well as user-generated content utilizing blogs,
Facebook, Twitter, Instagram, TikTok and YouTube.
--- Familiarity with running social media advertising (Facebook)
and search engine advertising (Google) campaigns.
--- Supervising the creative production of assets such as online
ads, videos and other graphics. Occasional website updates and
editing.
--- Plan, develop, and oversee the execution of the customer
rewards and influencer programs.
--- Collaborates internally and with outside agencies and virtual
assistants to approve creative designs and evaluate success
metrics.
--- Monitor the progress of ongoing promotions and marketing
campaigns, and report on the effectiveness of the company's
marketing initiatives.
--- Ensures goals and project milestones are met and are adhering
to approved budgets.
--- Other duties as assigned.
Qualifications:
--- Knowledge of eCommerce and marketing technologies such as
Shopify, Klaviyo, Lifetimely, Yotpo and Google Analytics are highly
desired.
--- Expertise in acting as an influencer across multiple social
media channels.
--- 3+ years of experience in managing projects within digital
marketing environments.
--- Experience as an individual contributor as well as leading
local and/or virtual teams is preferred.
--- Knowledge of professional sports, teams and athletes is a
plus.
--- Exceptional writing and editing skills, with the ability to
craft engaging and persuasive content tailored to different
platforms and target audiences.
--- Experience in conducting market research and analyzing data to
inform digital marketing strategies and decision-making.
--- Proven ability to stay up-to-date with the latest trends and
best practices in digital marketing, social media, and
eCommerce.
About Company:
Ultimate Autographs was created with one purpose in mind - to
deliver authentic memorabilia to the ultimate sports fans and
collectors.
Ultimate Autographs takes pride in dealing with professional
athletes and working ethically in all areas of the sports
memorabilia industry. We want to ensure the highest quality and
authenticity of each and every single item.
We have representatives witness every autograph before applying
their certificate of authenticity.
Every item we provide to fans is 100% authentic and guaranteed.
Each collectible includes, upon purchase, a certificate of
authenticity from a reputable third-party company.
Here at Ultimate Autographs, we are just as big of sports fans as
you and want to be your go-to source for all your sports
memorabilia and collectibles.
Keywords: Ultimate Autographs, Naperville , Digital Marketing Content Specialist, Advertising , Bolingbrook, Illinois
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