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Senior Manager PR & Events

Company: Weber-Stephen Products LLC
Location: Palatine
Posted on: February 15, 2021

Job Description:

About the Company:At Weber-Stephen Products, grilling is a passion that's reflected in everything we do. Our goal is to share this passion and spark inspiration with the people who matter most - our grilling community. Weber has been the world's premiere manufacturer of charcoal and gas grills and accessories since 1952. If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, employment with Weber may be right for you. We provide a friendly working atmosphere with an environment of growth and opportunity through innovation, pride, and excellence. Discover What's Possible with a career, at Weber.Position Title: Senior Manager, PR & EventsReporting to the Sr. Director of Brand and Performance Marketing, this role is responsible for providing the strategic vision and execution of US PR, earned media, and experiential marketing plans. He / She / They will create engaging brand and new product stories, generate impactful PR campaigns that embed Weber into category and cultural conversations, and establish Weber's presence at relevant category and cultural events, which collectively will aid in energizing and modernizing the brand at scale. We are looking for a results-driven PR and Events expert with an eye for detail who can push the creativity envelope.Primary Responsibilities:? Lead US PR plans, from strategy to execution, including briefing external agency partners, setting measurable objectives for new idea generation and media coverage, and managing virtual or IRL events and content capture for earned and owned channels? In addition to activating innovative "flagship" PR moments in support of new products or brand campaign launches, work with PR agency to ensure a steady stream of quality, on-brand earned media coverage year-round through hardworking and creative press plans? Develop real-time storytelling and capitalize on moments in culture to drive attention to the brand through a variety of traditional and non-traditional earned media programs, including inserting Weber into real-time cultural events? Work with cross-functional partners (brand marketing, product marketing, social media, influencer, partnerships) to align the PR and Events calendar with business goals and to amplify the go-to-market plans? Establish and monitor PR and experiential KPIs that affect brand health, making ongoing optimizations to maximize ROI. Generate a monthly PR analytics report of topline results? Drive traffic to eCom by consistently linking all online coverage to .com and by establishing an ongoing alignment with the SEO team? Develop experiential events plans, from strategy through execution, at national and regional BBQ and category adjacent events (e.g. spirits, sports, music, etc) to drive brand awareness and affinity? Participate in industry-wide trade shows across the country, including top shows in LA and Vegas, and deliver best-in-class booth and activation at retailer/co-op trade shows? Collaborate with Global Marketing Communications team to support crisis communications around all crisis product and workplace issues, as needed? Manage budget for PR and events? Supervise, mentor, and participate in career development of the PR & Events teamWho are we looking for?? Bachelor's degree required, major or concentration in marketing / PR or relevant experience? 6-8 years relevant PR and Events experience in consumer goods or durables category, with a sophisticated understanding of owned and earned media? Expertise in delivering creative, culture-defining PR and Comms work that build brand awareness and relevancy, while delivering on the business objectives? Knows how to advise and execute across evolving media publicity, events, digital and video communications to ensure our brands use the most modern PR methods? Confident self-starter, able to work autonomously, leading projects and reporting back into brand and product marketing teams on progress, issues, and successes.? Strategic executor and detail-oriented, with the ability to drive multiple projects cross-functionally with un-prompted follow-through? ROI and metric minded, with the ability to take a data-driven and business-minded approach to decision making and budget optimization? Ability to creatively resolve issues and adapt under business constraints of resources, budgets, and timelines? Highly collaborative, with an ability to work well in a cross-functional team? Excellent communication skills (verbal and written) across all levels of the organizationWeber-Stephen Products LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor. Weber is committed to inclusive, equitable and diverse Hiring practices. Our goal is to create a workforce which resembles the diverse rich communities we live, play, and support every day.

Keywords: Weber-Stephen Products LLC, Naperville , Senior Manager PR & Events, Executive , Palatine, Illinois

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