Senior Manager PR & Events
Company: Weber-Stephen Products LLC
Location: Palatine
Posted on: February 15, 2021
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Job Description:
About the Company:At Weber-Stephen Products, grilling is a
passion that's reflected in everything we do. Our goal is to share
this passion and spark inspiration with the people who matter most
- our grilling community. Weber has been the world's premiere
manufacturer of charcoal and gas grills and accessories since 1952.
If you have the desire to work for a company that is recognized for
exceptional quality products and high customer satisfaction,
employment with Weber may be right for you. We provide a friendly
working atmosphere with an environment of growth and opportunity
through innovation, pride, and excellence. Discover What's Possible
with a career, at Weber.Position Title: Senior Manager, PR &
EventsReporting to the Sr. Director of Brand and Performance
Marketing, this role is responsible for providing the strategic
vision and execution of US PR, earned media, and experiential
marketing plans. He / She / They will create engaging brand and new
product stories, generate impactful PR campaigns that embed Weber
into category and cultural conversations, and establish Weber's
presence at relevant category and cultural events, which
collectively will aid in energizing and modernizing the brand at
scale. We are looking for a results-driven PR and Events expert
with an eye for detail who can push the creativity envelope.Primary
Responsibilities:? Lead US PR plans, from strategy to execution,
including briefing external agency partners, setting measurable
objectives for new idea generation and media coverage, and managing
virtual or IRL events and content capture for earned and owned
channels? In addition to activating innovative "flagship" PR
moments in support of new products or brand campaign launches, work
with PR agency to ensure a steady stream of quality, on-brand
earned media coverage year-round through hardworking and creative
press plans? Develop real-time storytelling and capitalize on
moments in culture to drive attention to the brand through a
variety of traditional and non-traditional earned media programs,
including inserting Weber into real-time cultural events? Work with
cross-functional partners (brand marketing, product marketing,
social media, influencer, partnerships) to align the PR and Events
calendar with business goals and to amplify the go-to-market plans?
Establish and monitor PR and experiential KPIs that affect brand
health, making ongoing optimizations to maximize ROI. Generate a
monthly PR analytics report of topline results? Drive traffic to
eCom by consistently linking all online coverage to .com and by
establishing an ongoing alignment with the SEO team? Develop
experiential events plans, from strategy through execution, at
national and regional BBQ and category adjacent events (e.g.
spirits, sports, music, etc) to drive brand awareness and affinity?
Participate in industry-wide trade shows across the country,
including top shows in LA and Vegas, and deliver best-in-class
booth and activation at retailer/co-op trade shows? Collaborate
with Global Marketing Communications team to support crisis
communications around all crisis product and workplace issues, as
needed? Manage budget for PR and events? Supervise, mentor, and
participate in career development of the PR & Events teamWho are we
looking for?? Bachelor's degree required, major or concentration in
marketing / PR or relevant experience? 6-8 years relevant PR and
Events experience in consumer goods or durables category, with a
sophisticated understanding of owned and earned media? Expertise in
delivering creative, culture-defining PR and Comms work that build
brand awareness and relevancy, while delivering on the business
objectives? Knows how to advise and execute across evolving media
publicity, events, digital and video communications to ensure our
brands use the most modern PR methods? Confident self-starter, able
to work autonomously, leading projects and reporting back into
brand and product marketing teams on progress, issues, and
successes.? Strategic executor and detail-oriented, with the
ability to drive multiple projects cross-functionally with
un-prompted follow-through? ROI and metric minded, with the ability
to take a data-driven and business-minded approach to decision
making and budget optimization? Ability to creatively resolve
issues and adapt under business constraints of resources, budgets,
and timelines? Highly collaborative, with an ability to work well
in a cross-functional team? Excellent communication skills (verbal
and written) across all levels of the organizationWeber-Stephen
Products LLC is an equal opportunity employer and considers
qualified applicants for employment without regard to race, color,
creed, religion, national origin, sex, sexual orientation, gender
identity and expression, age, disability, or Vietnam era, or other
eligible veteran status, or any other protected factor. Weber is
committed to inclusive, equitable and diverse Hiring practices. Our
goal is to create a workforce which resembles the diverse rich
communities we live, play, and support every day.
Keywords: Weber-Stephen Products LLC, Naperville , Senior Manager PR & Events, Executive , Palatine, Illinois
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