Digital Channel Manager
Company: Takeda Pharmaceutical
Location: Palatine
Posted on: May 14, 2022
Job Description:
By clicking the "Apply" button, I understand that my employment
application process with Takeda will commence and that the
information I provide in my application will be processed in line
with Takeda's Privacy Notice and Terms of Use. I further attest
that all information I submit in my employment application is true
to the best of my knowledge.Job DescriptionAbout BioLife Plasma
ServicesEvery day at BioLife, we feel good knowing that what we do
helps improve the lives of patients withrare diseases. While you
focus on our donors, we'll support you. We offer a purpose you can
believein, a team you can count on, opportunities for career
growth, and a comprehensive benefitprogram, all in a fast-paced,
friendly environment.BioLife Plasma Services is a subsidiary of
Takeda Pharmaceutical Company LtdObjectives:BioLife Plasma Services
is seeking a Digital Channel Manager who will help create a
seamless anddelightful digital experience for BioLife donors,
leveraging email, SMS, and mobile. The ideal candidate will develop
and optimize these channels based on donor research, message
performance, gaps in segmentation, and overall business objectives.
This individual will drive the email, SMS, and mobile channel
strategies and oversee execution to support the overall BioLife
digital marketing strategy; this includes developing and testing
new ideas for content and message automation. They will also
contribute to the BioLife website and mobile app strategies,
helping to identify areas for improvement as well as opportunities
for value-add content and functionality. We are looking for someone
who has solid email marketing strategy experience. Experience with
Salesforce Marketing Cloud, content management systems, and Google
Analytics is required.Responsibilities include:
- Develop email, SMS, and mobile push marketing strategies
- Drive digital marketing communications execution across
multiple channels
- Deliver personalized communications at scale that align with
our business objectives and KPIs
- Present and execute ideas for how to improve existing message
content and automation
- Develop and test new ideas for message content and
automation
- Conduct competitive analyses for each channel
- Assess website and mobile app for opportunities for
improvement
- Work cross-functionally to bring the brand promise to life
across all communications, leveraging
- the expertise of teams within and outside of Marketing
- Contribute to special, transformative projects that utilize
digital donor communications, providing
- marketing expertise to make certain that donors receive a
superior digital experience
- Ensure email, SMS, and mobile push best practices are
implemented and that each message is
- optimized for its specific channel
- Develop in-depth knowledge of subscriber base for each channel
and tailor messaging to drive
- new and additional conversions
- Oversee creation, scheduling, and approvals of emails, SMS,
mobile push messages, and landing pages
- Develop documentation of current processes and future
enhancements
- Monitor message deliverability and engagement to optimize
message segmentation and ROI
- Enhance knowledge of CRM and campaign management
- Utilize Google Analytics and Salesforce data to contribute to
monthly message performance
- reviews, providing insights into audience behavior and areas of
opportunity
- Own ongoing A/B testing schedule and provide recommendations
for improvements to
- implement going forward
- Manage and update the email, SMS, and mobile push calendar
- Recommend future digital channel initiatives based on industry
trends, results and best practices
- Digital Channel Manager
- Manage relationship with email service provider and development
team, maximizing technology
- and resources
- Identify and help troubleshoot technical issues, work with the
Digital Experience and development
- teams to resolve as needed
- Partner with creative agency and development team to manage the
creation of new email,
- website, and landing page designs and functionality
- Build SFMC journeys as backup to executional team member
- Nimbly develop situational messaging and emails within and
outside normal business
- hours, as warranted by the business
- Report channel performance to key company
stakeholdersQualifications:
- Bachelor's degree
- 7+ years experience with email marketing, lead nurturing,
marketing automation, analytics
- 2+ years experience with Salesforce Marketing Cloud, Exact
Target, Responsys or similar
- systems
- 2+ year's experience with SMS marketing
- 2+ years experience with content management systems
- 2+ year's experience with Google Analytics
- Experience in HTML/CSS, AmpScript, and email design
- Understanding of ESPs and industry trends
- Strong understanding of email best practices
- Highly analytical and able to act on data through A/B testing
and email optimization
- Proficient in MS Excel and PowerPoint
- Self-motivated and results-oriented with excellent
communication and collaboration skills
- Solid understanding of database management
- Must be able to multi-task in a fast-paced environment while
paying close attention to detail
- Live in the Chicagoland area and work out of the Bannockburn
office weekly
- Additional Information:Travel Requirements: Less than 20%EEO
StatementTakeda is proud in its commitment to creating a diverse
workforce and providing equal employment opportunities to all
employees and applicants for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, gender
expression, parental status, national origin, age, disability,
citizenship status, genetic information or characteristics, marital
status, status as a Vietnam era veteran, special disabled veteran,
or other protected veteran in accordance with applicable federal,
state and local laws, and any other characteristic protected by
law.LocationsBannockburn, ILWorker TypeEmployeeWorker
Sub-TypeRegularTime TypeFull time
Keywords: Takeda Pharmaceutical, Naperville , Digital Channel Manager, Executive , Palatine, Illinois
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