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Digital Marketing Director

Company: Spring-Green Enterprises Inc. & Subsidiaries
Location: Naperville
Posted on: August 8, 2022

Job Description:

SGE Marketing Services Inc, is an affiliate company of Spring-Green Enterprises parent company to two national franchise brands, Pet Butler and Spring-Green as well as a portfolio of company owned franchises. SGE Marketing is seeking a full-time Digital Marketing Director based out of Naperville, IL. This is a hybrid position with flexibility to work remote, along with expectations to work in the Naperville, IL corporate office.We offer a competitive salary $115,000 - $125,000 annually and benefits package including; medical, dental, vision, short and long-term disability, and life insurance, as well as an FSA and 401(k) plan.Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.ResponsibilitiesThe Director of Digital marketing (DDM) is the subject matter expert within the Marketing Services group and is responsible for aligning the digital marketing strategy to meet the company goals across all brands and lines of service. This includes the execution of Search engine marketing, email marketing, search engine optimization, and ecommerce performance for multiple websites.Reporting to the Director of Marketing Operations the DDM will build and lead a team, comprised of internal, external, and contracted team members. The DDM will work across departments interacting with peers, various stakeholders, and consult with franchise owners both formal and informal settings. The DDM must be data-driven, detail-oriented, and have the ability to manage multiple projects and initiatives simultaneously to maintain existing programs. The DDM must have proven experience building and leading teams, developing meaningful relationships with contractors and vendors, and be able to move between a deep thinker and a get-it-done mindset.Functional areas of responsibility include but are not limited to testing and optimizing email campaigns, creating newsletters, list management, smart segmentation, website oversight and management, Search Engine Optimization (SEO), Ecommerce, shared management of proprietary technology, the evaluation of new software to improve our marketing technology stack, participate in the use of a CDP, and Marketing cloud universal pricing. The DDM will also work directly with key vendors to ensure proper execution, analysis, and adjustment to Search Engine Marketing (SEM), local listing management, and paid social media marketing campaigns.Education and/or ExperienceBachelor's degree in Marketing, Communications, or related field5+ years' experience in developing, launching, and managing performance-driven email campaigns3+ years of Google Analytics experience (certified) can utilize Google Analytics for advanced analysis that AdWords data and reporting cannot support.5+ years of hands-on experience managing B2B and B2C AdWords and Bing pay-per-click accountsExperience implementing and coordinating campaigns within the following social media channels and can verbally articulate the various advertising opportunities that exist within Facebook, Twitter, LinkedIn, and YouTube Advertising.Have led a team of at least 2 reportsMicrosoft Office skills; particularly advanced knowledge of ExcelExperience using a website CRM (preferred in at least one of the following; October, WordPress, Joomla, Drupal)List management and smart list segmentation preferredExperience in salesforce Marketing Cloud PreferredCertificates and LicensesGoogle AdWords certifiedAbout Spring-Green Lawn Care About Pet Butler We are an Equal Opportunity Employer and welcome candidates from other industries.We are an Equal Opportunity Employer welcoming candidates from all backgrounds and industries to apply. We encourage personal and professional growth. Come join our culture with core values of Customer Focus, Pursuing Common Goals, Family, Integrity, Innovation, and Perseverance.sD9d04mzUz

Keywords: Spring-Green Enterprises Inc. & Subsidiaries, Naperville , Digital Marketing Director, Executive , Naperville, Illinois

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