Good people, working with good people, for our common good.
KeHE-a natural, organic, specialty and fresh food distributor-is
all about "good" and is growing, so there's never been a more
exciting time to join our team. If you're enthusiastic about
working in an environment with a people-first culture and an
organization committed to good living, good food and good service,
we'd love to talk to you!
The Category Manager is responsible for being a subject matter
expert in market dynamics affecting natural, specialty, and/or
fresh categories. The individual in this position will maintain
KeHE’s reputation as a best-in-class distributor, while achieving
their goals and objectives. A successful candidate will have a
strong understanding of analytics and data to maximize category
sales and margin, while developing a category strategy with a
curated, balanced brand portfolio. As with all positions at KeHE,
we expect that all actions will be consistent with KeHE’s Mission,
Vision and Values.
Identify and monitor consumer and product trends and insights to
support category strategies and supplier negotiations through
multiple sources, including but not limited to:KeHE internal
metrics, including supplier performanceProduct attribute, category,
and retail channel trendsConsumer behavior shiftsShopper purchase
patternsMarket visits, trade shows, industry events
Manage existing suppliers and brokers to ensure a continuous
flow of relevant line-extensions, promotional support, and
Forage for innovative products that will shape the future
through strategic involvement with industry partners, shows,
publications, etc., while creating a highly curated brand
portfolio. Proactively seize non-traditional, horizontal assortment
Nurture small and emerging brands to increase industry knowledge
and maximize marketplace potential, while maintaining supplier
partnerships with predictable performers.
Define purpose and role of category within KeHE portfolio and
set, measure, and track specific category metrics to ensure
Translate data into actionable and innovative insights to create
turn-key, influential solutions for KeHE’s sales team and retailer
partners. Generate industry leading category reviews and brand
selling tools and effectively communicate and present information
to relevant audience.
Develop impactful promotional programs and marketing events with
existing and new suppliers that align with determined go-to-market
Maintain highly competitive marketing fund agreements and
methods to optimize sales and assortment productivity throughout
KeHE’s nationwide distribution network.
Participate in planning, developing, enhancing and implementing
KeHE shows and events to meet attendance and performance
Organize and lead meetings with both internal stakeholders and
external vendor partners.
Work collaboratively with various departments within KeHE to
achieve traction for new products, programs, and sales growth
associated with category strategies.
Minimum Requirements, Qualifications, Additional Skills,
4-year bachelor’s degree in business or related field of
Experience within the food industry with 3+ years of Category
and/or Sales Management.
Demonstrate facility using syndicated purchase data, consumption
data, panel/demographic data, and consumer insights (e.g. IRI,
SPINS, Nielsen, Mintel, CSIA, ShopperSights).
Natural, specialty, and/or fresh product knowledge with ability
to provide examples of facilitation of selling category and product
solutions (e.g. presentation, webinar, tools).
Proficiency in MS Excel, Word, and PowerPoint.
Possess a sense of urgency and attention to accuracy and
Ability to effectively manage a wide variety of tasks
simultaneously and often with minimal direction or time conflicting
Willingness to travel domestically, occasionally over weekends