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EEP Marketing & Communications Specialist

Company: Southern Co
Location: Naperville
Posted on: May 3, 2021

Job Description:

EEP Marketing & Communications Specialist Description JOB SUMMARY: This position is responsible for understanding industry best practices and demonstrating in-depth marketing knowledge to support the execution of the Nicor Gas Energy Efficiency Program marketing and outreach strategies. Leads the implementation of the brand and style guide by creating templates, graphics, presentations, and other design collateral for the energy efficiency program. Assists with material reviews. Oversees and executes Nicor Gas energy efficiency websites and email marketing in support of the overall marketing plan and strategy. Tracks, analyzes, and reports marketing metrics for effective campaigns. Coordinates and delivers internal and external communications include print media and HTML emails. Operates as the steward of the Nicor Gas Energy Efficiency Program. Strategically partner with corporate communications to insure alignment and consistency with corporate branding. Produces collateral including (but not limited to) print media, display graphics, direct mail, email and HTML, digital graphics. Assists with brand development for events, customer outreach, and presentations. Coordinates with EEP staff and implementation contractors for customer engagement. Responsible for maintaining the Nicor Gas Energy Efficiency programmatic website needs. JOB REQUIREMENTS: Education, Certifications/Licenses: Bachelor's degree in Marketing, Advertising or equivalent experience In-depth knowledge of MS Office Suite including PowerPoint and Publisher In-depth knowledge of Adobe Creative Suite including Photoshop, Illustrator, and InDesign Preferred: Adobe Certified in Graphic Design and Illustration with Adobe Illustrator or Print and Digital Media with InDesign Related Work Experience: Minimum 5 years work experience in marketing, advertising or some combination of related education and work experience Preferred: 5 years Core Marketing or Advertising Experience in energy or environmental-related industry a plus Experience in marketing website traffic coordination a plus Specific Skills & Knowledge: Required: Enterprise-perspective with client-focused attitude Core marketing and advertising skills (research, written communications, graphic design) Proven relationship-building skills at all levels within an organization Exceptionally strong written and graphic skills Ability to translate complex concepts into easy-to-understand and relatable ones for target audiences Proficient use of Adobe Creative Suite Proficient use of MS Office Suite with an emphasis on Word, Excel, and PowerPoint formatting Self-starter with exceptional follow-up skills Ability to prioritize and manage multiple deadlines Ability to hold self and others accountable for results Preferred: Google Analytics, Prezi and HTML experience is a plus Working Conditions/Physical Requirements: Occasional local Travel: The incumbent will be required to travel on occasion. oWorks in an office environment. Due to nature of role, employee may occasionally work beyond traditional business hours to meet deadlines or attend events as company representative. MAJOR JOB RESPONSIBILITIES: Functional Expertise Uses in-depth knowledge of project management to execute website traffic and review procedures in coordination with internal departments and external consultants. Review and edit department presentations, reports, and external-facing branded materials and recommend best practices. Optimizes existing resources and leverages research to author content for marketing materials and presentations. Design templates for marketing materials, presentations, display graphics, and other collateral. Oversees and executes Nicor Gas Energy Efficiency websites and email marketing strategy and tactics. Design templates for marketing materials, presentations, display graphics, and other collateral. Play key role in execution of the Energy Efficiency Program marketing and communications plan. Uses best practices and knowledge to review materials for consistency with brand and identity guidelines. Design, coordinate and manage production of print materials, promotional items, and other collateral Design, create, execute, and monitor HTML emails using email marketing products. Design digital communications including banner ads, web tiles, and Energy Efficiency Program website graphics. Makes updates as needed to the Nicor Gas Energy Efficiency website. Business Acumen: Ensure marketing collateral and external-facing materials align with corporate brand identity and guidelines, marketing plans, and strategic plans. Uphold brand integrity and message consistency aligning with corporate branding. Proactively recommends and drives process improvements. Respond efficiently and accurately to design and content needs. Keep current with industry trends and innovations in creative marketing and graphic design. Engagement: Collaborate with executives and business leaders across the company to achieve marketing and communications goals. Coordinate information sharing and communication activities with Corporate Communications, consultants, business units, and other functional groups across the organization. Demonstrates honesty, respect, company values, diversity and equity. Driving Results: Manages metrics to make recommendations and improve design and marketing efforts. Accountability for achieving results relating to customer engagement with the Nicor Gas Energy Efficiency Program. Duties Discretion: Employee receives clear instructions from supervisor regarding what to do and how to do it. Tasks follow set guidelines or procedures. Employee must consider alternative courses of action and then make a decision after considering the options. Employee has the authority to make significant choices and decisions, without specific guidance or direction from the supervisor. Explanation: The person in this role will primarily perform analysis of marketing data and results, including making recommendations for improvement across all marketing tactics and messaging. This person is also responsible for managing the relationship between the marketing team and the program management team, specifically supporting business and public sector energy efficiency programs. This person will coordinate the development and routing of all relevant materials between the marketing team, program management team, implementation contractors, and legal. Task Complexity: Tasks are straight-forward, routine, and often repetitive. Tasks are varied and fairly complex. Assignments are quite varied and highly complex. Explanation: Although assignments in this role typically require a fixed skillset, the actual work performed varies based on departmental needs. This individual may be responsible for tracking the success of A/B test messaging, reviewing the quality of website visits, or performing an analysis of existing customer participation and demographic data to provide a comprehensive description of an ideal customer. Southern Company Gas provides for the energy needs of millions of U.S. households and businesses. As the largest natural gas-only distribution company in the United States, with more than 150 years of history behind us, we're working to ensure that Americans have access to an abundant, safely delivered supply of natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services. Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law. Job Type: Standard Primary Location: United States Operating Company: Nicor Gas Other Locations: Illinois-Metro Chicago-Naperville Job Type: Standard Travel (Up to...): Yes, 25 % of the Time Work Location(s): G O Naperville - 1844 W Ferry Rd. (1844NapervilleCODE) 1844 W Ferry Rd. Naperville, 60536 Req ID: GAS2003242

Keywords: Southern Co, Naperville , EEP Marketing & Communications Specialist, Other , Naperville, Illinois

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