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Manager Brand Communications and Community (10840)

Company: Wilton Brands
Location: Naperville
Posted on: June 6, 2021

Job Description:

Wilton's Journey So Far

Wilton is Heritage US brand with a 90-year history of deep baking and decorating expertise with an historic focus in the craft channel.15 years of private equity (PE) ownership caused drastic changes to the business and its culture. Acquired by Dr. Oetker (family owned German conglomerate) as an expansion into the US market, 18 months after the acquisition, Dr. Oetker and the new Leadership are looking to define the future of Wilton brands to become the most important, influential and successful cake and dessert brands in the USA. Learn more about Wilton at

The Brand Communications & Community Manager is responsible for leading the Brand Communications and Community Team, continually enhancing the Wilton image, increasing brand awareness, and providing after-sales support, ensuring consistency and long-term reputation. Acts as the voice of the brand with external media and manage PR, events, content and consumer services. Networks with Dr. Oetker sister companies to ensure best practice in all brand communications.

Essential Responsibilities:

Defines the brands influencer strategy and the social media guidelines

Defines the external communication strategy and guidelines, ensuring consistency with the brand strategy

Ensures all team members provide high quality consumer and customer service, monitoring the delivery of the brand direction and recommending areas of improvement

Manages and report on brand communication spend

Networks with Dr. Oetker sister companies to leverage their brand experience and expertise

Orchestrates integrated communication campaigns on major launches, events and sponsorships

Acts as the brands spokesperson with the media relations

Provides strategic input and direction for the brand, developing style guides, templates, and other material

Organizes and supervises brand events

Supports the development of employees in the Brand and Community team

Monitors online reviews of Wilton brand products across digital mediums and ensures timely, brand-right responsiveness

Education and Experience:

Bachelor's degree in Marketing, Business or related topic. Master's preferred.

8 years of experience in marketing communications; several as leader of communications for brands/categories

Experience in executing Brand Strategy

Experienced and knowledgeable in marketing and public relations

Experience in managing teams

Excellent written and verbal communication skills

Knowledge, Skills, and Abilities:

Clear understanding of habits, language, attitudes and behaviors of consumers in the cake and desert category

Core KPIs

Website Traffic

Unique Visitors

Brand Awareness

Social Mentions

Social Traffic

Social Followers

Share of Voice

Website Traffic

Unique Visitors

Consumer Satisfaction Score

Wilton Brands LLC is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

If you need accommodation to access the information provided on our website, please contact us at 630-810-2416 or send an e-mail to: We will be happy to help you!

Response to COVID-19: "On behalf of all of us at Wilton Brands, we hope this update finds you well during these unprecedented times. As an iconic brand, our top priorities remain keeping our associates healthy and ensuring our ability to serve our retailers and customers. Our recruitment efforts will continue and be conducted in ways that safeguard both the health of our associates and candidates. We hope that you, your family, and your friends stay safe and healthy."

Keywords: Wilton Brands, Naperville , Manager Brand Communications and Community (10840), Other , Naperville, Illinois

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