Marketing/Business Analyst- Hybrid

Company: Itzy Ritzy
Location: Naperville
Posted on: May 11, 2022

Job Description:

Marketing / Business Analyst (Hybrid)
Company Overview
Itzy Ritzy is a community driven, industry leading omni-channel brand, focused on innovative, on-trend baby products for Millennial and Gen Z parents, delivering a sense of identity and a supportive community through their parenting journey. -Launched in 2007 by Kelly Meyer Douglas and Brian Douglas, Itzy Ritzy offers a diverse portfolio of products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products.
Itzy -Ritzy's -vision is to support new parents through the journey of parenting with innovative, coveted products and a welcoming community. -The Company sells its products direct-to-consumer through -www.itzyritzy.com, -Amazon.com, and has chainwide placement at 1800 Target stores, 3500 Walmart Stores, and thousands of other national and specialty retailers.
Headquartered in -Naperville, IL, the company has more than -50 employees. -Itzy Ritzy -has experienced significant and profitable growth. -In -April 2021, -Itzy Ritzy -received a strategic investment from -TZP Group, a New York-based growth capital fund -known for partnering with entrepreneurs to build successful companies.
Ideal Candidate:
We are looking for a data-driven individual who will perform a range of functions supporting the marketing department to help maximize DTC business success. -Our ideal candidate can translate data into strategic insights to be used to drive decision making across all marketing channels. -This individual will be responsible for maintaining high standard metric reports and dashboards for the overall marketing team. Reporting to the CMO, this person will ensure we are optimizing our marketing budget against our revenue goals.
What You'll Do:
Manage budgets and provide daily reporting needed to run the Ecommerce DTC business
Create and oversee plans to accurately manage inventory levels and ensure proper forecasting by utilizing historical data, past sales trends, and market information
Coordination and oversight of analytics for evaluating and measuring marketing related performance across all channels
The position will also work collaboratively with the Director, Growth & Director, CRM to identify performance opportunities across various marketing initiatives
Utilizes business intelligence reporting tools to construct marketing performance analytics as required
Analyzes data and prepares statistically sound projections of revenue, expenses, and return on investment incorporating variable projects, promotions, activities, or business changes
Compiles website analytics and performance reports on digital/social media campaigns
Generates pro forma P & L for all Marketing campaigns
Assists in structuring of presentations for budget meetings and board reviews
Provide analytic supports for key business activities (strategic initiatives, campaigns design, customer segmentation strategy, channel bidding strategy, price sensitivity & demand elasticity, merchandising optimization etc.) including data mining, analysis, and presentations
About You:
3+ years' experience in B2C Marketing Analytics role
High proficiency in Excel
Analytical and a critical thinker with technical aptitude
Ability to deliver insights not just present the data
Excellent communication skills
Experience with digital marketing
Bachelor's degree in Marketing and/or related field

Keywords: Itzy Ritzy, Naperville , Marketing/Business Analyst- Hybrid, Professions , Naperville, Illinois