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eCommerce Analyst

Company: cameo s.p.a.
Location: Naperville
Posted on: November 19, 2023

Job Description:

eCommerce Analyst
Ecommerce - Naperville - Full Time - Permanent
Wilton is a US heritage brand with a 95-year history in baking and decorating. Now fully integrated into the Dr. Oetker family, Wilton aspires to be the most influential and successful cake decorating brand. Learn more about Wilton at .

Job Title:

eCommerce Performance and Pricing Analyst

Reports to:

eCommerce Manager


Naperville, IL/Hybrid

LI Level:


Job Summary

We seek an eCommerce Performance and Pricing Analyst to help accelerate growth of the eCommerce business (Amazon, other Pure Play customers, and Omnichannel customers). This individual will be responsible for helping execute Wilton's eCommerce strategy, including interpreting and presenting digital KPIs to a variety of stakeholders and providing analysis and insights on both our products and competitive set to optimize and grow our business.
The position requires the ability to apply analytical and critical thinking skills to solve business problems and collaborate cross-functionally to identify and execute data-driven opportunities to drive a robust presence across eCommerce customers. -This individual will play an integral role in inspiring a high-performance and feedback culture as well as enabling the Wilton Brands vision, mission & values across the company. -This role will report to the eCommerce Manager.

Essential Responsibilities:

  • Own the weekly and monthly reporting on eCommerce business performance, highlighting drivers and detractors; perform root-cause analyses on variances to forecast; continually strive to improve existing reporting through automation
  • Support Pure Play/Amazon Account Manager in end-to-end execution of Amazon strategy, including but not limited to creating and maintaining product listings/ASINs and uploading product detail page (PDP) content; pricing setup, monitoring, and optimization; financial performance analysis, etc.
  • Maintain, develop, and present accurate and timely KPI reporting for the entire eCommerce business
  • Identify, analyze, and interpret complex data sets to deliver actionable insights
  • Set up data processes to minimize manual work within the team to create efficiencies
  • Support the Sales team to build business cases and dashboards that will drive strategy for accelerating eCommerce sales
  • Lead and continually review competitive intelligence process including competitor and product recommendations, integrity of competitive data, reporting, analytical review and price recommendations with impacts, whilst ensuring competitive tolerances are maintained within pricing architecture and strategy
  • Trouble shoot and problem solve pricing issues in SAP and seller portals (e.g., Amazon Seller Support)
  • Process and maintain pricing in SAP and conduct promo event audit and validation
  • Assist in the creation of the annual budget based on sales plan and manage spending throughout the year to hit budgeted plan
  • Perform ad hoc pricing analysis across all eCommerce customers, including regular pricing and promotion reviews with recommendations to optimize purchase behavior and projected impacts
  • Collaborate and partner with cross-functional eCommerce team and external partners to share best practices, foster effective collaboration, and drive business outcomes

    Education and Experience:

    • BS or MS degree in a Marketing, Data Analytics, Finance, Statistics, etc.
    • 2-3 years of experience in the CPG industry with a strong background in Digital Commerce

      Knowledge, Skills, and Abilities:

      • Ability to apply a statistical mindset and quantitative outcomes to business problems
      • Knowledge of financial metrics, P&L, and their drivers of success
      • Strong familiarity and proficiency in Excel a must, with an aptitude to find creative solutions to cleaning and organizing data
      • Exposure to SQL & Tableau preferred, or strong appetite to learn and develop these skills
      • Understanding of digital platforms and data tools such as Amazon Vendor Central, Stackline, Numerator, Jungle Scout, Nielsen, etc.
      • Sound problem-solving skills with the ability to quickly process complex information and present it clearly and simply via reports and presentations
      • Exceptional communication skills with ability to relay complex technical concepts and align organization on decisions
      • Strong ownership mindset, with proven ability to manage multiple responsibilities, meet tight deadlines, and perform well in a fast-paced and dynamic environment
      • Intellectually curious mindset and desire for continuous learning and improvement outside scope or knowledge skillset
      • Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision
      • Familiarity with Baking & Cake Decorating categories preferred

        Wilton values an engaging in-person work environment with focus on cross-functional collaboration and problem solving. We also recognize the need for workplace flexibility. This is why Wilton offers a hybrid schedule with permanent 1/2-day Fridays.
        Wilton is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

        Wilton Industries Inc. -
        Wilton Talent Acquisition Team


Keywords: cameo s.p.a., Naperville , eCommerce Analyst, Professions , Naperville, Illinois

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