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Senior Marketing Manager B2B - Global Digital Strategies

Company: Ecolab
Location: Naperville
Posted on: June 18, 2022

Job Description:

Accountabilities: Develop and execute Digital marketing strategies, roadmaps and plans which deliver winning solutions and accelerated sales and profit growth. Work directly with our marketing and business leaders to ensure that our Digital strategies are well grounded in deep market, customer and competitive insights. Build/manage and prioritize the Digital portfolio and represent Paper in various cross functional digital teams. Implement the global programs that integrate existing chemistries, equipment, and services with Digital capabilities to deliver a coherent, compelling, and highly differentiated value proposition. Based on a thorough understanding of customers' value drivers, ensure appropriate segmentation, positioning, pricing, and pitching of Digital offerings. Explore and deploy new value capture models that monetize Digital solutions and create new revenue streams for sustainable financial success, across the regions. Optimize and integrate existing Digital tools, identify current regional Digital field enablement gaps, and work with global teams to develop Digital solutions to provide more leading-edge capabilities to our field sales for both analytics and reporting Ensure superior change management to drive strong external customer and internal sales/marketing adoption of all Digital marketing capabilities and tools. Ensure robust support plans to allow rapid adoption. Develop playbook for successful deployment of Digital offerings in alignment with business and technical teams. Develop key performance/adoption metrics and tracking of deployment and customer value realization. Develop and manage budgets and forecasts to support business needs, goals and objectives. Build Digital marketing capabilities within the Global Paper team Develop and nurture quality partnerships between and across all regions and utilize those relationships to enhance our global programs and value proposition. Work with the key sales leaders across Paper to support primarily Corporate Account Enterprise Digital programs and to enable our local sales team on the right training and tools to optimize Digital capabilities to maximize their daily work and overall customer-interfacing capabilities.Qualifications: The ideal candidate should have demonstrated expertise and experience in Digital strategy, innovation and execution. Experience in a well-regarded global industrial B2B company that has leveraged Digital solutions (internal and customer-facing) to gain competitive advantage is strongly preferred. Specific qualifications include:Bachelor's Degree. An advanced degree or MBA is strongly preferred. Minimum of 10 years of strategy, marketing or sales, & Digital marketing experience as well as a proven track record of working closely with senior leadership and global accountability. Demonstrated experience and success in strategizing and innovating in the commercial Digital space, spanning customer-facing applications, e-commerce, and mobile with cross-functional, interdisciplinary teams across matrix organizations Strong business acumen, including familiarity with a range of value capture and monetization models. Experience in Digital marketing organization and team design, cross-functional collaboration, governance and sponsorship models. Familiarity with agile processes and techniques to test, learn and build solutions that deliver on business requirements. Experience developing budgets and forecasts to support business needs, goals and objectives.#li-uscf Benefits Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits. If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at Covid-19 Vaccine Notice Due to local mandates and customer requirements, applicants for certain customer-facing positions must be fully vaccinated (which in some situations requires a booster if eligible), unless a religious or medical accommodation is requested by the applicant and approved by Ecolab. You will be asked for proof of your vaccination status. All applicants should be aware that Ecolab is a federal contractor. If the federal contractor vaccine mandate is reinstated in its current form, all Ecolab employees will need to be vaccinated, or have an approved religious or medical accommodation in place. Americans with Disabilities Act (ADA) Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application proces s, please call Ecolab Recruiting Support at (866) 841-6682 for assistance. Our Commitment to Diversity and Inclusion At Ecolab, we believe the best teams are diverse and inclusive, and we are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants. We recruit, hire, promote, transfer and provide opportunities for advancement on the basis of individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran. In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). Our goal is to fully utilize minority, female, disabled and covered veteran individuals at all levels of the workforce. Ecolab is a place where you can grow your career, own your future and impact what matters. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.

Keywords: Ecolab, Naperville , Senior Marketing Manager B2B - Global Digital Strategies, Sales , Naperville, Illinois

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